PROJECT: Design style-guide and wine label packaging.
GOAL: Increase awareness of the Fata’s Best Wine.
RESPONSIBILITIES: Collaborated with Fata Family to illustrate and brand their family’s wine business with an updated look, while still holding the integrity of their family’s tradition and ancestors.
Fata Wine is a long-based family tradition within the Fata household for multiple generations. Their branding and label are based of their Italian heritage and the multiple labels that came before. I wanted to keep key elements from their past labels while ultimately modernizing it a bit to catch wine drinker’s eyes in today’s wine aisles. Above, you’ll see the old labels I worked from to ensure we kept key elements to honor this family’s tradition.
