PROJECT: Create graphics across various channels to represent UMCU’s partnership with Michigan Athletics. Created animations for LED screens, congratulatory social media posts for top of funnel engagement, and multiple print and digital ads highlighting our Michigan Debit Cards.

GOAL: Introduce UMCU and its products to prospective students and the University of Michigan’s fan base.

RESPONSIBILITIES: In collaboration with the UMCU brand team, I extended creative experiences across multiple channels written within IMG and UMCU’s contract.

Copy: Haley Burrill | Art direction and Design: Caili Dalian