PROJECT: Shop Local Give Local Community Awareness Campaign
CONCEPT: Partner with local businesses around the UMCU-served communities to give back to a local charity. Every time a UMCU Member uses their UMCU Visa Credit Card, UMCU donates up to 1% of each purchase to a local charity.
GOAL: Encourage UMCU Members to use their UMCU and EMUCU Visa Credit Cards around local Ann Arbor, Ypsilanti, Dearborn, and Flint small businesses. Create engaging materials to spread awareness of campaign. Over the course of five years we’ve grown this campaign from partnering with 13 small businesses to over 100+ small businesses.
RESPONSIBILITIES: Schedule asset buyouts, design visuals for campaign deliverables, and communicate with small business owners to ensure success of this campaign. Designed multiple assets, created media kits for small business owners to use and increase engagement with their customers on social, designed gifs for social media instagram stories.
Copy: Elizabeth Marshall | Video production: Evan Joling | Art direction, design, and campaign asset management: Caili Dalian
I illustrated over 100 small businesses to give this campaign a hyper-local feel and increase community engagement. These illustrations were used across multiple assets as well as made into interactive maps to increase online sales:
Ann Arbor: https://bit.ly/3vu9mtG
Ypsilanti: bit.ly/3LBKeqU
Flint: https://bit.ly/3vqCdiO
Saline/Dearborn: https://bit.ly/39rTQpS
Social Media Highlight for the People’s Food Co-op in Ann Arbor, Michigan.
Shop Local Give Local Inlighten Screen, advertised within our UMCU branch locations.
Nora P. was one of our UMCU winners to win $1,000.
Social Media Highlight for Rock Paper Scissors in Ann Arbor, Michigan.
Example of digital ads used with multiple vendors, highlighting vendors through photography.
Ann Arbor billboard highlighting local small businesses and their owners.
Flint billboard highlighting local small businesses and their owners.
*Infographic designed by Katie Joseph. I think that this is important to show the impact and growth of this campaign in 2021.
